FOR IMMEDIATE RELEASE
VIKING® Car Care, a trusted leader in automotive appearance accessories, announced the launch of Car Care Coaching, a new educational video and blog series designed to help drivers achieve better car care results through simple, practical instruction. Hosted by VIKING Product Developer Michael Eimer, the series provides expert guidance, proven techniques, and product-specific training to make vehicle maintenance easier and more effective for everyday car owners.
Available across VIKING’s YouTube and website channels, Car Care Coaching was developed to serve the growing community of DIY enthusiasts seeking trustworthy, no-nonsense car care education. Each episode combines easy-to-follow instruction, professional insights, and real-world demonstrations covering topics such as washing, drying, wheel and tire care, and more.
“At VIKING, we believe car care should be approachable and enjoyable,” said Jeff Wilmsen, Vice President of Product Development for VIKING Car Care. “Car Care Coaching gives enthusiasts direct access to the expertise behind our products. Michael brings years of product knowledge and hands-on experience, helping consumers understand not just which tools to use, but why and how to use them for the best possible results.”
Unlike traditional product-focused content, Car Care Coaching is built around education first. Each video and companion blog article provides viewers with clear, actionable guidance while demonstrating proper techniques that help drivers maintain their vehicles with confidence. The program reflects VIKING’s commitment to making car care easier through practical instruction, proof-driven demonstrations, and thoughtfully designed tools.
The series will feature regularly published videos and articles that answer common customer questions, showcase best practices, and highlight the importance of using the right tools for the task.
Consumers can access Car Care Coaching through the VIKING Car Care YouTube channel and at VikingCarCare.com, where video content is supported by in-depth blog articles, product recommendations, and additional educational resources designed to help automotive enthusiasts of all experience levels.
Michael Eimer Bio
Michael Eimer is a Product Developer at VIKING, where he combines engineering expertise with a user first mindset to design innovative automotive care products. With over 10 years of experience in product development, Michael plays a key role in transforming real world needs into thoughtfully engineered solutions.
Working across design and engineering, Michael helps guide products from concept through production, with a focus on performance, durability, and ease of use. His experience spans both aftermarket car care and household daily living essentials, leading to the development of multiple patented technologies that blend technical precision with practical, everyday functionality.
Michael holds a Bachelor’s Degree in Mechanical Engineering from the Missouri University of Science and Technology and is passionate about creating products that don’t just meet engineering standards—but deliver meaningful value and exceed customer expectations.
About VIKING® Car Care
For more than 50 years, VIKING® Car Care has combined automotive passion, trusted expertise, and thoughtful innovation to make vehicle care easier, more effective, and more enjoyable for DIY enthusiasts and detailing professionals alike. Headquartered in St. Louis, Missouri, with offices in Shanghai and Mexico City, VIKING engineers every product to our exact specifications, with a focus on quality materials, practical functionality, patented innovation, and exceptional value. Available through national retailers, online marketplaces, and our own digital channels, VIKING brings its products to life through engaging demonstrations and practical education that inspire customers to take pride in caring for their vehicles.
