ST. LOUIS, MO. — July 22, 2026 — VIKING® Car Care, a trusted leader in automotive appearance accessories, announced that its TikTok community has surpassed 100,000 followers, marking a significant milestone in the brand's continued growth across social media and social commerce channels.
The achievement highlights the increasing popularity of VIKING's unique product demonstrations, detailing tips, before-and-after transformations and shopping experiences, showcased through entertaining TikTok lives and engaging short-form content. The broader objective of the channel is to build brand awareness, introduce new audiences to the VIKING brand, and create meaningful connections.
" TikTok has become one of VIKING's most important brand-building channels. It has changed how brands are discovered," said Jeff Wilmsen, Vice President of Product Development at VIKING® Car Care. "People don't want commercials—they want content worth watching. We've invested in creating entertaining experiences that happen to showcase great products. Building that kind of relationship with consumers is incredibly valuable because it extends well beyond any single platform."
Looking ahead, VIKING plans to continue investing in content that entertains first, earns trust, and inspires consumers to take greater pride in caring for their vehicles. The company sees social platforms not simply as sales channels, but as an opportunity to build lasting relationships with the next generation of automotive enthusiasts.
"We're grateful to every customer, creator, and enthusiast who has followed, engaged with our content, and shared their experiences," Wilmsen added. "This milestone belongs to the entire VIKING community, and we're just getting started."
About VIKING® Car Care
For more than 50 years, VIKING® Car Care has combined automotive passion, trusted expertise, and thoughtful innovation to make vehicle care easier, more effective, and more enjoyable for DIY enthusiasts and detailing professionals alike. Headquartered in St. Louis, Missouri, with offices in Shanghai and Mexico City, VIKING engineers every product to our exact specifications, with a focus on quality materials, practical functionality, patented innovation, and exceptional value. Available through national retailers, online marketplaces, and our own digital channels, VIKING brings its products to life through engaging demonstrations and practical education that inspire customers to take pride in caring for their vehicles.
